Influencer Activation for Flagship Launch
Ahead of the opening of GlowStation’s first K-beauty & J-beauty boutique in France, NOTIO designed and executed a full-funnel influencer strategy to build buzz, drive foot traffic, and position GlowStation as a key player in the beauty space.
We activated over 100 creators in two phases—seeding and event participation—culminating in a high-impact launch event attended by top-tier influencers and beauty enthusiasts.
To amplify reach, we partnered with lifestyle influencer @sominii, whose campaign video captured the essence of the brand and was boosted on TikTok and Instagram -generating over 500K views and significantly driving visibility among our core audience.
Services Delivered:
✔ Influencer Seeding Strategy & Execution
✔ Event Guestlist Curation
✔ On-Site Influencer Engagement
✔ Paid Media Amplification (with @sominii)
✔ Strategic Influencer Partnerships