Launch At Galeries Lafayette
To celebrate K-Beauty’s arrival at Galeries Lafayette, we created an immersive activation to raise awareness and engage the K-Beauty community.
We showcased Beauty of Joseon, COSRX, Banila Co, and TIRTIR with dedicated brand spaces, expert-led skincare consultations, and interactive experiences, including a 10-step K-Beauty Masterclass and ingredient-inspired catering. A K-pop soundtrack set the tone for a vibrant, educational event.
To amplify impact, we welcomed 50 top influencers and partnered with leading dermatologists, pharmacists, and biologists, ensuring credibility. Attendees left with exclusive gifts and hands-on product experiences, cementing Galeries Lafayette as the go-to destination for K-Beauty in France.
Services Delivered:
✔ Influencer Marketing
✔ Curated Influencer Mailings
✔ Branded Event Production
