Influencer Campaign for Retail Rollout
To support the rollout of BCL Japan’s skincare portfolio across Müller stores in Germany, NOTIO developed a regionally nuanced influencer campaign focused on authenticity, routine integration, and local relevance.
We collaborated with 9 lifestyle and skincare-focused influencers across multiple German regions, each highlighting their favorite product through honest, routine-based storytelling. Emphasis was placed on showcasing the “Available now at Müller” message to strengthen retail association and consumer action.
Services Delivered:
✔ Influencer Seeding Strategy & Execution
✔ Product Integration into Creator Routines
✔ Retail Visibility & Call-to-Action Strategy
✔ Campaign Coordination & Reporting