Notio — derived from the Latin word nōtiō, meaning knowledge, perception, or understanding. Rooted in the verb noscere — “to know”.
Notio embodies the essence of insight, awareness, and the act of coming to know something deeply. It conveys both the intuitive grasp of ideas and the analytical clarity of understanding.
Luther is a seasoned professional in digital marketing and business development, with over a decade of experience driving success across Europe and LATAM.
He was instrumental in transforming Webedia into a leader in publishing and entertainment and has co-founded ventures in video production, influencer marketing, and marketing agencies.
Luther has worked closely with global brands like L’Oréal, crafting innovative strategies in content production, influencer marketing, and social media.
He has identified a significant market gap for truly expert, international (not multilocal) agencies that offer boutique-level service.
His focus is on supporting international beauty brands seeking to enter the European market, acting as a trusted partner to help them navigate the complexities of EU markets with tailored, impactful solutions.
